An approach to Big Data and its use in communication
Keywords:
Big Data, fourth industrial revolution, society of information, Artificial Intelligence, innovation.
Abstract
We are immersed in the Fourth Industrial Revolution, a revolution marked mainly by technological disruption. Artificial Intelligence is marking a milestone in history and it’s making automation an imperative. Therefore the economy is rapidly becoming almost entirely digital. Big Data is very closely related to this revolution. It is the intersection of business strategy and data science. This phenomenon, among other things, emerges thanks to the development of Digital Marketing, Artificial Intelligence and the Internet of Things. Innovations, being volatile, hinder the democratization of knowledge and the adaptation to the new cybermodel.Downloads
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Published
2017-11-22
How to Cite
Bustamante Alonso N. B. y Guillén Alonso S. T. (2017). An approach to Big Data and its use in communication. Mediaciones Sociales, 16, 115-134. https://doi.org/10.5209/MESO.58112
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