Presencia del feminismo institucional en YouTube: estrategia de difusión de la información y ¿movilización de la ciudadanía?

Inmaculada Sánchez-Labella Martín; Carmen Romo Parra

doi:10.5209/infe.68913

Inmaculada Sánchez-Labella Martín University of Seville https://orcid.org/0000-0002-8346-6353
Carmen Romo Parra University of Malaga https://orcid.org/0000-0002-4296-0558

Keywords: Women's Institute, Gender, YouTube, Public information management, Online community

Abstract

Easy access to online information in today's society is a rising need. On this evidence, and given the scarcity of research about public information on gender equality within the virtual space, we address in this study the analysis of the Youtube channels of the Spanish women’s institutes. In this way, and after verifying which are the autonomous Communities having this type of agencies with their own channel, an analysis sheet was drawn up that, through a battery of indicators, yielded data on the placing, use and management of the information, as well as the type of content, interaction and engagement generated. We set the study interval between April 2018 and the first quarter of 2020. The results show that, despite the important work done by these agencies in the field of equal opportunities for men and women, they are not fully evaluating the possibilities offered by Youtube to consolidate their work, since they do not usually use this tool both with a bidirectional communicative intention nor interactive with their followers. Therefore, a general conclusión is obtained: strengthen equality policies requires the construction of online networks that are a vehicle of truthful information and constant dialogue with citizenship. The level of leadership of the institutions we deal with in new communicative environments, which can be powerful instruments in the fight against sexism and advancement of gender equality, depends to a large extent on this.

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Author Biographies

Inmaculada Sánchez-Labella Martín, University of Seville

Inmaculada Sánchez-Labella Martín, professor at the Department of Audiovisual Communication and Advertising at the University of Seville. Ph.D. in Communication from the same university. Member of the research team Analysis of media, images and audiovisual stories. Collaborator of the Journalism and Communication Laboratory for Plural Citizenship (UAB). She has done research stays at the Austral University of Buenos Aires (Argentina), at the Autonomous University of Barcelona and at the University of Malaga. She is the author of articles and book chapters published in national and international journals and publishers. Her lines of research are audiovisual quality and narrative, gender studies, audiovisual literacy and public communication. Director of the I and II workshops Teach to see, learn to look: educating the point of view (US).

Carmen Romo Parra, University of Malaga

Carmen Romo Parra is a lecturer in the Department of Social Psychology, Social Work, Social Anthropology and East Asian Studies at the University of Málaga. Within this University teaches in the Degree in Social Work, in the University Master's Degree in Equality and Gender and in the University Master's Degree in Social and Community Research and Intervention, which she coordinated between 2013 and 2016. She is also a member of the Seminar on Interdisciplinary Women's Studies at the University of Málaga. Her research focuses on women and gender studies and on older adults and lifelong learning. She is involved in numerous national and European projects focusing on these areas. Her research activity has resulted in the publication of monographs, book chapters and articles in journals of recognized prestige in their respective disciplinary field.

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