The arrangement of elmundo.es in the digital strategy of Unidad Editorial (1996-2021)
Abstract
This paper addresses how Unidad Editorial, publisher of El Mundo newspaper, understood the digital business and the role that it has given to elmundo.es within the strategy over the years. The stages of evolution in the twenty-five years since its beginning (1996-2021) are described, which were conditioned by external and internal factors. Among the external ones, the “dot-com bubble”, the economic crisis in 2008 and the economic exploitation due to the handling of large volumes of data, big data, are especially important. Regarding internal components, the most important was the merger with Recoletos media company and the management by brands that the group inherited.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
