Media consumption among Teenagers. New media and Old Stories in Transmedia context
Abstract
The aim of this article is to analyze the media preferences of young people aged between 12 and 18 years old. The starting hypothesis is that the apparent diversity of supply does not entail consumption of alternative media content or without gender bias. A survey of 10 open-ended questions -codified and treated in a quantitative way- to 1538 adolescents (798 females-771 males) was carried out. The results confirm that media content preferences are inserted within a mainstream transmedia, whether produced by the traditional media companies or by the new YouTube media stars. Media fragmentation does not lead to the emergence of alternative consumption, perpetuating the gender gap
Downloads
Article download
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.