La construcción globalizada del logo-símbolo y la globalización de la marca a través del mismo

Abstract

The symbolic construction of the visual sign that represents the essence identity of a company shows, on the one hand, the socio-cultural implication of that visual sign, based in the symbolic tradition of different cultures and, on the other hand, how large brands have spread a corporate symbol that could be considered «global» on having worked of unitary form to the company itself which it represents in real time and worldwide, contributing and benefiting, the phenomenon of globalization.