La publicidad en el imaginario cultural de la democracia española: 1976-2003
Keywords:
Advertising Propaganda History of the Spanish Culture Spanish Democracy
Abstract
Since it had happened with the plastic arts and with the cinema during the dictatorship, since the late the 70, the advertising assumes the role of sample and foreign projection of the changes produced in the Spanish society. In the majority of the announcements it is possible to perceived the changes in the way of life and the values in rise, eventhough the advertising is not foreign to the debates of the democratic transition. Spain passes from the political propaganda to the political advertising.Downloads
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Published
2004-12-28
How to Cite
González Martín R. (2004). La publicidad en el imaginario cultural de la democracia española: 1976-2003. Historia y Comunicación Social, 9, 101-135. https://revistas.ucm.es/index.php/HICS/article/view/HICS0404110101A
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