Analysis od the 2022 Castilla-León elections on Twitter: Institutionality, reaffirmation of the candidates and regional pride

Abstract

The present article collects the findings of an analysis of the political parties and candidates’ electoral campaign on Twitter during the 2022 Castilla-León elections that has been carried out by the UCM Research Group “Social Identities and Communication”. The thematic and argumentative nature of the qualitative study was based on Patterson’s approaches (political issues, campaign issues, personal issues, and policy issues). The main findings and conclusions point out the use of Twitter as a campaign's agenda, as a transmission belt between the political agenda, the media agenda and public opinion, and as the dissemination of political propaganda and regional pride. These also show some differences between the institutional use of Twitter by the government party and the criticism of the opposition parties.