Study on the Social Effects of New Media of "People’s Daily" in COVID-19 Epidemic
Abstract
This paper aims to study the social effects of new media of People’s Daily, one of the world’s top 10 newspapers, on its coverage of COVID-19 epidemic. Due to its unique advantages in news reporting, new media plays an irreplaceable role in the reporting of public health emergencies. In the face of COVID-19 epidemic, the three major new media platforms of People’s Daily (Microblog, WeChat and Tik Tok) have differentiated their reports according to their platform characteristics and audience preferences, thus effectively fulfilling their media functions. By collecting and analyzing relevant data of COVID-19 coverage by the three media platforms of People’s Daily, this paper explores the change trend of the number of reports and their content, and points out the organic integration of media platforms can optimize the communication effect in Chinese society.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
