Dissidences and traces of neutrality in the propagandistic press of Falange´s Trenches: The “other generation of the 27th” the magazine La Ametralladora

Keywords: propaganda press, La Ametralladora, “other generation of 27”, spanish civil war, avant-garde of comedy

Abstract

This article studies the Falange propaganda press aimed at the combatants, analyzing in depth the weekly La Ametralladora, with the aim of clarifying the impact of the journalistic and graphic work of the Other Generation of ’27, linked to the avant-garde of comedy. An integrated and multifunctional methodology is applied base don the systematization of quantitative evidence and qualitative reflection. The results determine the significant presence of these authors in the Falangist “trenches” press with depoliticidez cultural content, thus failing to comply with the dictated editorial line, disarticulating the purpose of these spaces and highlighting their independece of opinion in times of conglict.

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Author Biographies

Gema Fernández-Hoya, Universidad Complutense de Madrid

Gema Fernández-Hoya. PhD in Audiovisual Communication from the Complutense University of Madrid. She is a professor in the Faculty of Information Sciences, in the Audiovisual Communication and Advertising Degrees, in the Gender Perspective Master in Cultural Industries and the Audiovisual Communication Master for the Digital Age. Member of the Research Group Dialectic Mediation of Social Communication (MDCS) and the Complutense Group of Cinematographic Studies (ESCINE). Author in academic publications, collective monographs, her latest publications include Tono, a humorist of the avant-garde (Renacimiento, 2019) and Effective Communication Techniques (Síntesis, 2020).

Alberto Fernández-Hoya, Universidad Rey Juan Carlos

Alberto Fernández Hoya. PhD in Audiovisual Communication from the Complutense University of Madrid, he has been a speaker at conferences, courses and seminars, collaborating with institutions such as Fundación Autor, Syracuse University, or the Instituto Cervantes, to carry out different educational activities. He is the author of publications in academic magazines, collective monographs and books, as well as a professor at the Rey Juan Carlos University in the Degree in Journalism and the Double Degrees in Journalism-Audiovisual Communication, Law-Journalism and Economy-Journalism.

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Published
2021-12-02
How to Cite
Fernández-Hoya G. y Fernández-Hoya A. (2021). Dissidences and traces of neutrality in the propagandistic press of Falange´s Trenches: The “other generation of the 27th” the magazine La Ametralladora. Historia y Comunicación Social, 26(2), 553-566. https://doi.org/10.5209/hics.69577