The business of false news. The case of "El Mundo Today"
Abstract
The purpose of this research is to analyze the structure, composition and functioning of "El Mundo Today", as well as its production processes and the impact of its activity for the company. To achieve this objective, a mixed methodology will be used, with procedures of quantitative type, such as the questionnaire, and qualitative, such as semi-structured in-depth interviews and non-participant observation, which will be applied to this journal. It is a triangulation of techniques that will make it possible to draw conclusions and provide examples of interest to the investigation. The results reveal that this project was born as a startup, although it quickly consolidated itself as an independent, sustainable and profitable company, which has found different income channels and has multidisciplinary work teams.
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