Audio-visual fake history: "deepfake" and the woman in a fake and perverse imaginary
Abstract
A deepfake is a video that superimposes the face of one person on the body of another. It is possible thanks to free and easy-to-use algorithms. It has been used, eminently, to create pornographic videos, with the face of famous actresses. But it attacks the image of anyone, constructing a falsified and perverse imaginary. To validate it, a double methodology is used: longitudinal bibliographic exploration on the origin of this type of fake; and quantitative and correlational investigation, of Google Spain searches. The results confirm the deepfake as a way of discrediting, insulting and vilifying women. Women star in erotic scenes and are reified. Men give speeches of humour or politics, move the action, hold the power and are dressed.
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