Journalistic independence and public funds: institutional advertising as a distortion of competition in the information market

  • Miguel Álvarez-Peralta Universidad de Castilla- La Mancha
  • Yanna G. Franco Universidad Complutense de Madrid
Keywords: Journalism, Journalistic Markets, Institutional Advertising, Journalistic Business Models, Media Regulation, Digital Media.

Abstract

This research focuses on the state of the art about the effects of the administration’s budget for Institutional Communication and Advertising in journalistic market, as a potential distortion for fair competitiveness. We review both the academic literature and mainstream newspapers discourses about this phenomenon. Comparing the coverage made by traditional newspapers and the native digital media, we identify a lack of attention both in established mainstream journalism and in academic research, in contrast with the strong criticism within these recently created digital newspapers.

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Published
2018-11-05
How to Cite
Álvarez-Peralta M. y G. Franco Y. (2018). Journalistic independence and public funds: institutional advertising as a distortion of competition in the information market. Historia y Comunicación Social, 23(2), 285-305. https://doi.org/10.5209/HICS.62258
Section
Articles