Innovation and consolidation of politainment: an historical perspective

  • Virginia Martín Jiménez Universidad de Valladolid.
  • Salomé Berrocal Gonzalo Universidad de Valladolid.
Keywords: Political communication, qualitative analysis, infotainment, television, politainment, schedule

Abstract

This article analyzes first politainment tv programme in Spain because of their relevant from the point of view of television history and the lack of scientific studies about this programmes. Based on studies of this television genre that have been conducted in recent years and specifically the characteristics (Berrocal et al., 2014; Berrocal, Campos & Redondo, 2014; Ortells, 2011), prevailing in current infotainment programs, this article seeks to analyse – from a qualitative point of view – the content of a sample of these pioneer programmes in order to detect if they were already present the characteristics of current politainment.

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Published
2017-04-25
How to Cite
Martín Jiménez V. y Berrocal Gonzalo S. (2017). Innovation and consolidation of politainment: an historical perspective. Historia y Comunicación Social, 22(1), 207-219. https://doi.org/10.5209/HICS.55908
Section
Articles