Advertisement and society in graphic magazine: La Esfera (1920-1930)
Keywords:
Advertising, society, art, magazine, Spain
Abstract
In the first third of the 20th century, Spain entered into modernity thanks to the positive state of its economic, cultural and social domains after the First World War. The objective of this article is to understand the role of artistic advertisements in the transformation of Spanish society that occurred during the decade of the ‘20s. My study of the illustrated magazine La Esfera has revealed that illustrated advertisements spread fashion, fostered sports and outdoors life, created the habit of smoking among women and had an educational influence that was powerful enough to change hygienic practices among children.Downloads
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Published
2016-05-17
How to Cite
Arroyo Cabello M. (2016). Advertisement and society in graphic magazine: La Esfera (1920-1930). Historia y Comunicación Social, 21(1), 189-202. https://doi.org/10.5209/rev_HICS.2016.v21.n1.52691
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