Strategies and communicative practices of political activism on social media in Spain
Keywords:
social media, web 2.0, political activism, online political communication, Spain.
Abstract
Social media are introducing significant changes in social movements. The aim of this article is to analyse the strategies and communicative practices developed by political activists on social media in the Spanish context. Three processes are studied: the self-mediation, the monitoring of power centers and the reversed agenda-setting. The methodology is based on case study and in-depth interviews. The results reveal that the web 2.0 offers numerous potential for political activism but also sets limits to their action.Downloads
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Published
2015-12-02
How to Cite
Casero-Ripollés A. (2015). Strategies and communicative practices of political activism on social media in Spain. Historia y Comunicación Social, 20(2), 533-548. https://doi.org/10.5209/rev_HICS.2015.v20.n2.51399
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