Media are looking for new business model

  • Pedro García-Alonso Montoya Universidad Complutense de Madrid
DOI: https://doi.org/10.5209/rev_HICS.2014.v19.45173
Keywords: Media, new business model, transformation

Abstract

Old business model traditionally used in media, based on reader or consumer collection and advertising revenue is insufficient to sustain media companies. It is necessary to reinvent this business model to allow media survive in our new online multi-product and globalized media market.

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Published
2014-05-07
How to Cite
García-Alonso Montoya P. (2014). Media are looking for new business model. Historia y Comunicación Social, 19, 729-741. https://doi.org/10.5209/rev_HICS.2014.v19.45173
Issue
Vol. 19 (2014): Número especial (marzo): La comunicación en la profesión en la universidad de hoy
Section
Articles

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