The Communication through Luxury

  • Marta González-Peláez
DOI: https://doi.org/10.5209/rev_HICS.2014.v19.45151
Keywords: Luxury, communication, personal brand.

Abstract

Everything communicates, gestures, gaze, speech, voice, and clothes this set produce personal brand of each person. Let us focus on what will be the luxury in communication and how it affects personal branding. Luxury is a concept that can not be explained with a single definition, as the luxury likely to evolve, as it has been throughout the time when it first appeared Terms luxury, from Latin luxus. Definition according to the RAE: Oversize in adornment, in the pomp and gift. Abundance of unnecessary things. Anything that exceeds the normal means of someone to get it. Aristotelian question what should be the approach we take the same as usual when a reflection on an issue arises since time immemorial mankind has been consuming luxury.

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Published
2014-05-06
How to Cite
González-Peláez M. (2014). The Communication through Luxury. Historia y Comunicación Social, 19, 499-510. https://doi.org/10.5209/rev_HICS.2014.v19.45151
Issue
Vol. 19 (2014): Número especial (marzo): La comunicación en la profesión en la universidad de hoy
Section
Articles

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