#informetwitter: qualitative analysis of the social network’s advanced user.

  • Mercedes Agüero Pérez Universidad Europea de Madrid
  • David Lavilla Muñoz Universidad Europea de Madrid
Keywords: Social Media, #informetwitter, Twitter, social network.

Abstract

Within the “Knowledge based society” context, it is essential to know how users interact in social networks and specially with the Twitter interface. Up to now, it has been the object of several scientific research and studies on the microblog’s commercial relevance, reputation, significance or introduction. Almost all of them have shown the importance of personal or business presence in this social network. However, the report produced by Redbility, Influenzia and the Universidad Europea de Madrid, tries to show how users use this tool via differents devices and find out what is the most efficient way to participate in this social network.

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Published
2014-05-05
How to Cite
Agüero Pérez M. y Lavilla Muñoz D. (2014). #informetwitter: qualitative analysis of the social network’s advanced user. Historia y Comunicación Social, 19, 37-47. https://doi.org/10.5209/rev_HICS.2014.v19.45106