The Political Communication in the “Social media”: Comparative analysis of the campaign of Barack Obama and Hillary Clinton in 2008.

  • María López–Trigo Reig Universidad CEU Cardenal Herrera (Valencia)
  • Rosario Garcia Cubells Universidad CEU Cardenal Herrera (Valencia)
  • Sandra Femenia Almerich Universidad CEU Cardenal Herrera (Valencia)
DOI: https://doi.org/10.5209/rev_HICS.2013.v18.44367
Keywords: Political marketing, political communication, social networking, political behavior, comparative analysis.

Abstract

The present research aims to analyze online communication Democratic Party of the United States in 2008 primary elections. The interest of the topic covered in this research is the fact observed by studying political communication in recent times, a change of language because of the technological revolution, the development of new channels and media, and the involvement of the citizens of this technological development.

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Published
2014-02-05
How to Cite
López–Trigo Reig M., Garcia Cubells R. y Femenia Almerich S. (2014). The Political Communication in the “Social media”: Comparative analysis of the campaign of Barack Obama and Hillary Clinton in 2008. Historia y Comunicación Social, 18, 813-826. https://doi.org/10.5209/rev_HICS.2013.v18.44367
Issue
Vol. 18 (2013): Número especial (diciembre): La comunicación en la profesión y en la universidad de hoy
Section
Articles

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