Commercial distribution in communication with the small independent trade in the framework of WEB 2.0
Keywords:
Communication, Social Media, - Web 2.0, Commercial Distribution, Customer.
Abstract
The emergence of ICT has introduced changes in the evolution and development of the commercial distribution, characterized by changes that make more complex the reality of this sector. The target is to investigate the role of ICT in the continuity of the small independent trade and the impact it has on increasing its anual profits. Through the analysis of the results of the central statistical measures and Mann-Whitney test, confirming the influence of Web 2.0 on communications in commercial distribution environment.Downloads
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Published
2014-02-05
How to Cite
García Guardia M. L., Alcaraz Lladró A. y Fernández Martín Í. (2014). Commercial distribution in communication with the small independent trade in the framework of WEB 2.0. Historia y Comunicación Social, 18, 687-702. https://doi.org/10.5209/rev_HICS.2013.v18.44359
Section
Articles
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