Communication to its customers banking: evolution and the alternative model of Islamic banking
Keywords:
Islamic banking, banking customer communication, communication strategy, personalization, professionalism
Abstract
The recent crisis has highlighted the problems of banking communication regarding their customers, exacerbated by the lack of financial education of citizens. Thus, it becomes evident the need for change communication strategy in this sector and the search for new methods and approaches. In this work we analyze the changes in recent years in terms of banking communication and how the Islamic banking could be a reference.Downloads
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Published
2014-02-05
How to Cite
de la Orden de la Cruz M. d. C., Padilla Castillo G. y Sánchez González P. (2014). Communication to its customers banking: evolution and the alternative model of Islamic banking. Historia y Comunicación Social, 18, 575-585. https://doi.org/10.5209/rev_HICS.2013.v18.44350
Section
Articles
License
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