Native Transmedia Storytelling
Keywords:
Transmedia, audiovisual, storytelling
Abstract
Transmedia storytelling has become a successful formula for joining different contents under a same creative effort, for generating the fans implication and for increasing the profitable channels project. One of the challenges of the audiovisual industry is the native transmedia storytelling, that has been created from the beginning under a transmedia conception. The planning of this type of project involves the (re)creation of the storyworld, the selection of the suitable platforms and the allocation of an user’s active role. El Cosmonauta (RIOT, 2013) constitutes one of the most successful Spanish experiences.Downloads
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Published
2014-02-05
How to Cite
Costa Sánchez C. (2014). Native Transmedia Storytelling. Historia y Comunicación Social, 18, 561-574. https://doi.org/10.5209/rev_HICS.2013.v18.44349
Section
Articles
License
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