Sustainability as core focus of brand business culture: the case of e-car

  • Jorge Botey López Universidad Ramon Llull (Barcelona-España)
  • Ramón Martín Guart Universidad Pompeu Fabra (Barcelona–España)
  • José Antonio Rom Universidad Ramon Llull (Barcelona–España)
DOI: https://doi.org/10.5209/rev_HICS.2013.v18.44347
Keywords: Sustainability, e-car, climate change, advertising, advertising investment.

Abstract

The concept of “sustainability” goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

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Published
2014-02-05
How to Cite
Botey López J., Martín Guart R. y Rom J. A. (2014). Sustainability as core focus of brand business culture: the case of e-car. Historia y Comunicación Social, 18, 529-547. https://doi.org/10.5209/rev_HICS.2013.v18.44347
Issue
Vol. 18 (2013): Número especial (diciembre): La comunicación en la profesión y en la universidad de hoy
Section
Articles

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