Television, Cinema and Advertising, as a Source for Past and Present Knowledge
Keywords:
Advertising, TV fiction, movies, citizenship, media literacy
Abstract
Mass Media are a source of research for past and present knowledge that permit to show the articulation between social and collective changes with the individual transformations. In this article, we present a method of analysis that we have experimented with film, television and advertising products. Our procedure permits to reveal the plural social reality due that it shows a lot of different types of individual humans in public and private spaces. Our proposed methodology has exceeded the content analysis based on general perceptions.Downloads
Download data is not yet available.
Article download
Crossmark
Published
2014-02-05
How to Cite
Molina Rodríguez-Navas P., Simelio Solà N. y Ibarz Gelabert J. (2014). Television, Cinema and Advertising, as a Source for Past and Present Knowledge. Historia y Comunicación Social, 18, 461-471. https://doi.org/10.5209/rev_HICS.2013.v18.44342
Section
Articles
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
