Communication strategies in social networks. Comparative Study between Spain and Mexico universities.
Keywords:
University, Social Networks, Communication, Innovation, Education.
Abstract
This article provides an analysis of the effective role of social media in communication developed by universities. The study is motivated by the predominant role that social networks are taking in college life as an instrument of organizational communication and pedagogical work item.Downloads
Download data is not yet available.
Article download
Crossmark
Published
2014-02-05
How to Cite
Cancelo Sanmartín M. y Almansa Martínez A. (2014). Communication strategies in social networks. Comparative Study between Spain and Mexico universities. Historia y Comunicación Social, 18, 423-435. https://doi.org/10.5209/rev_HICS.2013.v18.44339
Section
Articles
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
