Midiatic discourse strategies: tradition in contemporary times

  • Carla Reis Longhi Universidad Paulista
Keywords: Print media, culture, discourse strategies and representations

Abstract

We propose an analysis of the discourse strategies of the newspaper Folha de S. Paulo in respect to a group of excluded persons, the favelados (residents of the slums). The problem is situated in the crisis of the traditional cultural models, understood here in a hierarchic and rigid logic, in its classification the contituted representations are more easily justified, however, in a apparent fluid and fragmented ambient, as Canclini indicates, ordered by a post-massive logic, are the discursive strategies changed?

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Published
2014-02-05
How to Cite
Reis Longhi C. (2014). Midiatic discourse strategies: tradition in contemporary times. Historia y Comunicación Social, 18, 397-409. https://doi.org/10.5209/rev_HICS.2013.v18.44337