New communicative spaces for the organizations: the social networks

  • Begoña Gómez Nieto Universidad de Valladolid, España
Keywords: Organizations, social networks, digital context, communication

Abstract

Internet has modified the way of understanding the communication in the current digital context. The consumer key paper in all this communicative scene has modified his behavior, habits and guidelines. The conscious organizations of it have met bound to create ways to attract his attention of effective form and they will have to use all the spaces where the user is.

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Published
2014-02-03
How to Cite
Gómez Nieto B. (2014). New communicative spaces for the organizations: the social networks. Historia y Comunicación Social, 18, 731-741. https://doi.org/10.5209/rev_HICS.2013.v18.44284