Branding online

  • Mónica Matellanes Lazo Universidad Europea Miguel de Cervantes (España)
DOI: https://doi.org/10.5209/rev_HICS.2013.v18.44270
Keywords: Web 2.0, Brands, Communication online, Networks, Young.

Abstract

Communication online is very important for visual strategies brands and to connect with young target who appreciate new technologies. Nowadays, Social Networks and new channels in Web 2.0 are essential to brands so they can´t forget the consumer, prosumidor called today, for communicating their online reputation.

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Published
2014-02-03
How to Cite
Matellanes Lazo M. (2014). Branding online. Historia y Comunicación Social, 18, 559-571. https://doi.org/10.5209/rev_HICS.2013.v18.44270
Issue
Vol. 18 (2013): Número especial (noviembre): La comunicación en la profesión y en la universidad de hoy
Section
Articles

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