The Carnival of Cadiz as an information, opinion and entertainment generator. A true example of massive communication

Abstract

The Carnival of Cadiz, has generated an invaluable volumen of information from its origins to nowadays. Its messages, taking the form of songs, its authors and also the carnival bands themselves have become socializing agents, performing functions similar to the ones performed by the social media. This “sung journalism” represents the sum of several historical features, which award the Carnival of Cadiz a strong controversial nature. Its socializing function, as well as its role as a “social events vigilante” (gatekeeper), have enjoyed popular legitimacy so as to turn into a peculiar “fourth state” that, thanks to its social networking, goes beyond the local sphere and reaches globality.