Film Promotion in the Digital Universe. The End of the Cinema Exhibition in Spain.

  • Luis Deltell Universidad Complutense de Madrid
  • Emilio C. García Fernández Universidad Complutense de Madrid
DOI: https://doi.org/10.5209/rev_HICS.2013.v18.44237
Keywords: Brand, Spanish Cinema, Internet

Abstract

This article is a research on the status of the promotion, distribution and exhibition in Spain. Tackling the new forms of promotion and exhibition and the new model of viewer/spectator/audience in the Digital Universe.

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Published
2014-02-03
How to Cite
Deltell L. y García Fernández E. C. (2014). Film Promotion in the Digital Universe. The End of the Cinema Exhibition in Spain. Historia y Comunicación Social, 18, 203-217. https://doi.org/10.5209/rev_HICS.2013.v18.44237
Issue
Vol. 18 (2013): Número especial (noviembre): La comunicación en la profesión y en la universidad de hoy
Section
Articles

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