Women as brand in the Spanish movie posters for the period 2010-2013
Keywords:
Poster, film, women, men, advertising, brand.
Abstract
In this work we are going to define and highlight the visual characteristics of women in film poster in recent years (2010-2013) and whether their presence contributes as a brand image for spanish cinematography not only at home but abroad also. Our aim is to establish key visual features on which rests the image transmitted through cinema advertising.Downloads
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Published
2014-02-03
How to Cite
Perales Bazo F. (2014). Women as brand in the Spanish movie posters for the period 2010-2013. Historia y Comunicación Social, 18, 189-201. https://doi.org/10.5209/rev_HICS.2013.v18.44236
Section
Articles
License
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