The financial communication in times of crisis: the case of “bad banks”.
Abstract
The crisis has had a very strong cost for citizens who do not understand their origins or solutions by low financial literacy. There are not reliable and comprehensive sources where they learn and if they want to learn more broadly, they have to go to specialized media using complicated technical jargon. The case of the so-called “bad bank” is an example of this situation, a sense that, a priori, has a negative meaning, when in fact it is a positive response to a problem in the banking sector. This paper addresses this solution that the citizen should know.Downloads
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