The importance of mobile phone advertising
Keywords:
Mobile phone, advertising, technology, communication
Abstract
Advertising, in its constant search for alternative ways to avoid saturated traditional media cannot lose sight of the possibilities offered by mobile phone as a means of persuasive communication. In order to get the most out of these undeniable conditions, we must know which advertising business lines offer better options to develop effective actions and understand how they run.Downloads
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Published
2014-01-15
How to Cite
Niño González J. I. (2014). The importance of mobile phone advertising. Historia y Comunicación Social, 18, 581-590. https://doi.org/10.5209/rev_HICS.2013.v18.43990
Section
Articles
License
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