Online press rooms in the Ibex 35 companies
Keywords:
online press room, organizational communication, public relations, ICT
Abstract
Online press rooms of the most import spanish companies grow during the last year. This article discusses the adaptation to internet Ibex 35 entities. The conclusion indicates a concern for the communicating with new audiences, an increase of the hypertext and multimedia resource, but a lower approximation to the actual converse with the public.Downloads
Download data is not yet available.
Article download
Crossmark
Published
2014-01-15
How to Cite
García Orosa B. (2014). Online press rooms in the Ibex 35 companies. Historia y Comunicación Social, 18, 295-306. https://doi.org/10.5209/rev_HICS.2013.v18.43967
Section
Articles
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
