Chronological Proposals for Advertising History.
Keywords:
Advertising History, chronology, Spain
Abstract
Most investigators believe that early advertising slogans date back to antiquity, others believe that this vision is disproportionate. A third group composed of those who adopt eclectic criteria. On the one hand, the objective of this work has been to reflect about why advertising history in Spain has so few studies and, on the other hand, it also has been to show the different and most representative chronological proposals, starting from a self-classification which classifies advertising history in two models: general and restrictive.Downloads
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Published
2014-01-15
How to Cite
Fernández Poyatos M. D. (2014). Chronological Proposals for Advertising History. Historia y Comunicación Social, 18, 267-277. https://doi.org/10.5209/rev_HICS.2013.v18.43965
Section
Articles
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