Corporate Social Responsibility in the Sports Sponsorship
Keywords:
sports sponsorship, social responsibility, communication, advertising
Abstract
This article aims to determine the degree of Social Responsibility that concerns to the activities of sports sponsorship, that is, the degree of responsibility assumption related to the organizations by conducting such activities. A kind of assumptions that have an undeniably advertising nature and, on the other side, a high economical profitability. This is done by starting on the concept of corporate social responsibility, founded on a formal logical theoretical reflection, and then bounded and applied to the field of sports sponsorship as a communication tool.Downloads
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Published
2014-01-15
How to Cite
Solano Santos L. F. (2014). Corporate Social Responsibility in the Sports Sponsorship. Historia y Comunicación Social, 18, 255-265. https://doi.org/10.5209/rev_HICS.2013.v18.43960
Section
Articles
License
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