Contributions to a semiotic approach of the shocking advertising
Keywords:
advertising studies, advertising semiotics, shocking advertising.
Abstract
From the finding that they are increasingly frequent shock-oriented advertising campaigns (e.g. the ones about drug abuse or racism), it is our aim in this paper to characterize these phenomena from a semiotics point of view.Downloads
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Published
2014-01-15
How to Cite
Camilo E. J. (2014). Contributions to a semiotic approach of the shocking advertising. Historia y Comunicación Social, 18, 183-194. https://doi.org/10.5209/rev_HICS.2013.v18.43958
Section
Articles
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