Sexism in advertising: structures, discourses and recommendations
Keywords:
woman, creativity, advertising, sexism.
Abstract
In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity.Downloads
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Published
2014-01-15
How to Cite
Hernández Ruiz A. y Martín Llaguno M. (2014). Sexism in advertising: structures, discourses and recommendations. Historia y Comunicación Social, 18, 147-156. https://doi.org/10.5209/rev_HICS.2013.v18.43955
Section
Articles
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