The subject of Cinema and advertising in Advertising and Public Relations studies. A proposal of teaching planning and methodology
Keywords:
Cinema, Advertising, teaching guide, teaching planning, PBL (Problem-based learning).
Abstract
The advertising discipline is characterized, among other issues, by its interaction with many áreas of knowledge. Among them, we consider as a key matter the subject Cinema and advertising in the student’s curriculum process in otrder to understand the different relationships between these two áreas. After observing its presence in the curricula of the different degrees of Advertising and Public Relations in Spain, we include a posible teaching guide that covers a wide range of skills from a methodological approach based on the PBL (Problem-based learning) techniqueDownloads
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Published
2014-01-15
How to Cite
García Mirón S. (2014). The subject of Cinema and advertising in Advertising and Public Relations studies. A proposal of teaching planning and methodology. Historia y Comunicación Social, 18, 119-131. https://doi.org/10.5209/rev_HICS.2013.v18.43953
Section
Articles
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