Press analysis of Marta Domínguez and Alberto Contador doping cases: heroes or villains?
Abstract
Alberto Contador (cyclist) and Marta Domínguez (athlete), two of the most relevant Spanish sportsmen, were involved since 2010 to 2012 in two cases related to doping. This text will analyze, using quantitative and qualitative techniques, the treatment that both cases have received by two Spanish newspapers (i.e., El Mundo and El País) and how these sportsmen have been different portrayed according to issues such as economics, politics, presumption of innocence, privacy and sport nationalism as consequence of the public impact that both cases have had in the international image portrayed by the Spanish sport.Downloads
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