Baggy pants and medals: female sport´s representation in NO-DO (1943-1975)
Keywords:
NO-DO, sports, women´s image, bullfighting, Franquoism.
Abstract
This research analyses the women´s image in sports that oficial newsreel NO-DO reflect and promote in the period 1943-1975. The women´s image shown in this newsreeel reinforces all the stereotypes and the dominant discourse in two different key aspects: sports labeled as “for female” –women can take part in them and compete-, and sports labeled as “just for male” –women have an especific role here: be an spectator-. There are alike features in both spheres: there is just excepcionally equal informative treatment among genres, women´s image mainly focuses on the aesthetic aspect and newsreel use them as a comic relief when they appear doing sports.Downloads
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Published
2012-11-16
How to Cite
Gil Gascón F. y Cabeza Deogracias J. (2012). Baggy pants and medals: female sport´s representation in NO-DO (1943-1975). Historia y Comunicación Social, 17, 195-216. https://doi.org/10.5209/rev_HICS.2012.v17.40606
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