History of methodologies for the analysis of resistance strategies and counter-narratives against the ‘manosphere’. A commitment to Action-Research

Keywords: Methodology, manosphere, counternarratives, political resistance, feminism

Abstract

This article analyses, from a feminist and critical perspective, the main methodologies used in studying the manosphere and the resistances that have emerged against it. Approaches such as Critical Discourse Analysis, Digital Ethnography and Feminist Netnography, Social Network Analysis (SNA), Data Mining, and Natural Language Processing (NLP) are examined, assessing their advantages and limitations in researching hate speech and counter-strategies. Additionally, action research is proposed as the most suitable methodological model to evaluate the effectiveness of feminist counter-narratives. It allows for the integration of theoretical analysis and concrete action, collaborating directly with activists and feminist communities in designing resistance strategies. The conclusions highlight the importance of adopting methodological approaches that not only describe the expansion of the manosphere but also contribute to strengthening feminist resistance. The need to integrate participatory methodologies that acknowledge situated knowledge and avoid reproducing power hierarchies in research is emphasised. Furthermore, there is an urgent need to develop interdisciplinary tools that enable understanding and countering digital misogyny from a critical and transformative perspective.

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Author Biographies

Asunción Bernárdez-Rodal, Universidad Complutense de Madrid

Professor of Journalism at the Complutense University of Madrid. In addition to her numerous academic works on mass media, she has published essays such as Softpower: Heroines and Dolls in Media Culture (2018) and Women in the Media: Proposals for Analysing Mass Communication from a Gender Perspective (2016), both with Editorial Fundamentos, as well as the more recent Ecofictions: Cinema for Feeling-Thinking the Climate Crisis (2023), and Paper and Paint: Women Readers, Protofeminism and Cultural Change in the Golden Age (2024) and Forgers of Utopias: Six Women Writers between the Nineteenth and Twentieth Centuries (2025), both with Tirant lo Blanch. She has published plays such as Rosario de Acuña, Gusts of Hurricane (2019) with the Editorial del Centro Dramático Nacional, and the novel on Historical Memory, Lola, filla de Cangas (2021) with the Asociación de Memoria Histórica 28 de Agosto. She has led and collaborated on several projects, the most recent as Principal Investigator: Cultural Produsage on Social Networks: Industry, Popular Consumption and Audiovisual Literacy among Spanish Youth from a Gender Perspective, funded by the R&D (2017-2021) Excellence Projects call. State Research Agency. Ministry of Economy, Industry and Competitiveness. (01/01/2018-22).

Iara Rossetti-Musso, Universidad Complutense de Madrid

Pre-Doctoral Researcher at the Institute of Feminist Research (INSTIFEM) at the Complutense University of Madrid. She conducts her research in the Department of Journalism and New Media at the Faculty of Information Sciences, where she is part of the R&D&I research project of the Ministry of Science and Innovation, “The ‘Manosphere’ on Social Networks: Cultural Produsage to Reverse Gender Stigmas and the Culture of Hate”. She holds a degree in Fine Arts and a Master’s in Research in Art and Creation. She is also a member of the climate justice movement Extinction Rebellion. Her research focuses on the capacity for response, activism, ideological renewal, and resilience of the feminist and ecofeminist movements to counter gender stigmas and the culture of hate.

Graciela Padilla-Castillo, Universidad Complutense de Madrid

Profesora Titular (acreditada a Catedrática) y Vicedecana de Política Científica y Doctorado, en la Facultad de Ciencias de la Información de la Universidad Complutense de Madrid. Doctora en Ciencias de la Información (UCM), con Premio Extraordinario, y Licenciada en Comunicación Audiovisual (Beca de Excelencia y Premio Fin de Carrera) y en Periodismo (Universidad CEU San Pablo). Es y ha sido: Co-IP del Proyecto I+D "La Manosfera en las Redes Sociales. Produsage cultural para revertir los estigmas de género y la cultura del odio" (Ministerio de Ciencia, Innovación y Universidades), IP del Proyecto I+D "Trazabilidad, Transparencia y Acceso a la Información: Estudio y Análisis de las dinámicas y tendencias en el campo" (Comunidad de Madrid), Coordinadora del Grado en Periodismo y Directora de la revista Investigaciones Feministas, entre otros. Ha completado su formación internacional en la Universidad de California en Los Ángeles (EE. UU.), con beca total, y en la Universidad Autónoma de Puebla (México). Cuenta 5 diplomas de Excelencia Docente y es evaluadora de investigación en varios organismos nacionales y autonómicos.

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Published
2025-12-18
How to Cite
Bernárdez-Rodal A., Rossetti-Musso I. y Padilla-Castillo G. (2025). History of methodologies for the analysis of resistance strategies and counter-narratives against the ‘manosphere’. A commitment to Action-Research. Historia y Comunicación Social, 30(2), 509-519. https://doi.org/10.5209/hics.103107
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Articles