La solidaridad social, objetivo último de las Relaciones Públicas

  • Luis Felipe Solano Santos
Keywords: Public relations, Social solidarity, Social ideal reputation

Abstract

Which is the object of study of the Public Relations and the reality of the phenomenon that constitutes it and, in certain way does, provide him with autonomy in the complex universe of the social sciences? The present article tries to establish that the Public Relations, as cultural science, value and finalist, chase theaccomplishment of a value: the social solidarity across specific processes of communication that generate a social ideal reputation.

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Published
2009-09-25
How to Cite
Solano Santos L. F. . (2009). La solidaridad social, objetivo último de las Relaciones Públicas. Documentación de las Ciencias de la Información, 32, 267-284. https://revistas.ucm.es/index.php/DCIN/article/view/DCIN0909110267A
Section
Articles