La producción de tesis doctorales sobre temas publicitarios (1971-2001)

  • María Jesús Martínez Pestaña
Keywords: Doctoral theses, advertising, lines of investigation research, doctoral thesis directors

Abstract

Study in which one approaches the production and the most essential characteristics of doctoral theses on Publicity read in the Spanish Universities. The numbers of production by Universities as well as the thematic list of directors and lines of doctoral theses are observed coming itself to the consequent evaluations in each one from the alluded to parameters.

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Published
2004-12-28
How to Cite
Martínez Pestaña M. J. (2004). La producción de tesis doctorales sobre temas publicitarios (1971-2001). Documentación de las Ciencias de la Información, 27, 237-267. https://revistas.ucm.es/index.php/DCIN/article/view/DCIN0404110237A
Issue
Vol. 27 (2004)
Section
Articles

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