Universities and social networks: From scientific dissemination to self-promotion
Abstract
Among the internal and external communication tools used by universities, social networks allow them to access their users and potential audiences directly and without intermediaries. This research analyzes the use made of Facebook and Twitter by three reference higher education centers, in order to analyze the themes and the main uses of the different platforms, as well as to study the level of engagement of the contents. In total, 1,217 messages published during a two-month period have been analyzed. The results indicate that the scientific dissemination of the results of the research carried out in these centers is the main content of these messages, although there are differentiated uses of each of the platforms.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Documentación de las Ciencias de la Información is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
