Instagram, the Spanish press’ new commitment to audiovisual content

Abstract

This research analyses the presence of the Spanish press on Instagram. An eminently visual platform where national newspapers have begun to position themselves later than the rest of their international counterparts. However, in recent years, the growth of the Spanish press on Instagram has been very significant, but it has also been announced that its investment in audiovisual content is beginning to make a difference versus the rest of Western countries. This study will be conducted through a classical quantitative approach with the use of descriptive and inferential analyzes of the data collected from their Instagram accounts during twelve months of the following national newspapers (El País, La Vanguardia, El Mundo, 20 Minutos, El Español, elDiario.es and El Huffpost) and international press (Le Monde, Le Parisien, Le Figaro, Bild, FAZ, Corriere della Sera, La Repubblica, The Guardian, The Times, The New York Times and The Washington Post).