Social Media Live Television (SMLTV): live broadcasting TV experiences on social networks
- Alexis Apablaza–Campos Universidad UNIACC https://orcid.org/0000-0003-4407-1145
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Abstract
Social Media Live Television (SMLTV) is a derivation of Social Media Live Streaming (SMLS) and refers to the broadcast of content usually associated with the live television experience through social networks. The nature of interactive video also allows this type of content to facilitate audience participation and the search for sustainable experiences for content publishers.
This paper studies the SMLTV broadcasts made by Facebook Watch in 63 matches of the 2020 Copa Libertadores for users of the South American social network. The results not only allow detecting the performance obtained by these publications, but also facilitate the understanding of what are the main differences between a Social Media Live Television broadcast and a conventional television broadcast when covering the same live event.
All this allows us to understand how SMLTV changes and improves the way of watching television through social networks, opening opportunities for the sustainable development of this type of broadcasts for its content publishers.
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