Museum and communication 2.0. Situation in Spain
Keywords:
Communication, Community, Diffusion, Museum, Thyssen – Bornemisza Museum, Social Media, User, 2.0 Web.
Abstract
This article analyzes how the difussion of the spanish museums has evolved since the appareance of new communication and information technologies, using communicative links and placing the visitor at the centre of them. The diffusion function of different media is valued (Twitter, Facebook, Instagram, Flickr, Pinterest, Tumblr, websites, blogs, virtual tours, apps, tablets and smartphones games, QR codes, Vimeo, YouTube, Google, Foursquare and Periscope) and its concrete implementation by the Thyssen – Bornemisza Museum in Madrid, as an example, because it’s the most advanced center with the use of social media. Here it’s demonstrated that these networks are now essential in order to bring the contents of the museums closer to society, but it demands a new approach to horizontal communication and continuous upgrades / updates.aDownloads
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How to Cite
Jiménez-Orellana L. J. (2017). Museum and communication 2.0. Situation in Spain. Documentación de las Ciencias de la Información, 39, 177-203. https://doi.org/10.5209/DCIN.54416
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