Institutional communication: the company epicenter

  • Cristina Baranda del Campo Doctora en Ciencias de la Información Universidad Complutense de Madrid
Keywords: Press office, communication office, institutional communication, information, dates, contents, dissemination channels, and documentation and information professionals.

Abstract

Information is the key element in an institution, whether the character is. Flows of any department that integrates and this information must be collected, we sort it, synthesize it, treat it and finally and most important have to distribute it. You cannot withhold or conceal, should be channeled to all members of that company know it, understand it, assume it and make it their own. This is how agencies work well knowing what work, its objectives, its limits, its progress and achievements. Communication offices are the engine of the documentation. Manage content, create data files and documents and disseminate information, not only between the different components of the company but also between different sectors of society, projecting abroad the image of the institution for which they work.

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Published
2015-10-26
How to Cite
Baranda del Campo C. (2015). Institutional communication: the company epicenter. Documentación de las Ciencias de la Información, 38, 143-151. https://doi.org/10.5209/rev_DCIN.2015.v38.50813
Section
Articles