University research in advertising, production and theme of the doctoral theses
Keywords:
advertising research, doctoral thesis on advertising, applied bibliometric techniques.
Abstract
The aim of this paper is the production of doctoral thesis done in Spanish universities from 1971 to 2001. To achieve this goal, different levels of evaluation following bibliometric techniques have been applied. The evaluations are as follow: yearly productivity, university productivity, faculty productivity, main fields of research, language of the thesis. The doctoral thesis included in our study are of advertising content. The references of the thesis appear in the catalogs of their own universities.Downloads
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Published
2011-08-25
How to Cite
Martínez Pestaña M. J. (2011). University research in advertising, production and theme of the doctoral theses. Documentación de las Ciencias de la Información, 34, 119-156. https://doi.org/10.5209/rev_DCIN.2011.v34.36449
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